A t-shirt campaign that I launched as part of the AAPI Heritage Month Collection for Everpress.

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A friendly Tagalog invitation for coffee, 'Kape Muna' celebrates coffee however you enjoy it - pour-over, immersed, or event instant with lots of sugar (no judgment if you're into that).

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The campaign was a success as it sold more than expected, especially as a first attempt. It was promoted through word-of-mouth, social media, and on the front page of the Everpress website. The design was featured alongside others of AAPI creatives sourced from all over the country.