Medifast / OPTAVIA
Digital Graphics for OPTAVIA: Spanning multiple digital platforms and purposes, from email marketing campaigns, social media initiatives to PR releases and internal communications. Supporting coaches (independent contractors partnered with the company) with appealing graphics and marketing materials to boost their business. Focused on consistency in brand visuals while standing out in an evolving market.
Quarterly Earnings
In charge of visual refresh for company's PR quarterly earnings graphics.
Introduced dynamic colors while retaining the original signature
dark/light blue and white color palette in order to represent significant
transformation in company history, as Medifast expands to a wider market.
Comm Packages
Working cross-functionally with our Marketing Communications team,
produced assets for multiple platforms (email, social, web)
to visually amplify digital campaigns with eye-catching content.
